Lavazza Museum in Turin a unique coffee experience

What is the Lavazza Museum in Turin?

The Lavazza Museum is a modern and interactive exhibition space opened in 2018. It is located at the Nuvola Lavazza, the headquarters of the historic Turin company. The museum is dedicated to coffee culture and tells the story, innovations, and philosophy of the Lavazza family, a symbol of made in Italy and Piedmont excellence.

What is the first impression when entering the Lavazza Museum?

As soon as you cross the threshold, you are struck by the futuristic architecture of the space. Soft lights, sounds, and projections accompany the visitor through the environments. The aromas of fresh coffee are everywhere, and each room seems to transport you to a different dimension where past and present meet.

Where is the Lavazza Museum located?

The Lavazza Museum is located at via Bologna 32, in the Aurora area of Turin, easily reachable by public transport. It is inside the large building of Nuvola Lavazza, which also houses offices, a restaurant, and a gourmet café.

What are the main sections of the Lavazza Museum?

The path unfolds in five thematic areas: Casa Lavazza, Fabbrica, Piazza, Atelier, and Universo. Casa Lavazza tells the origins of the company and showcases historical objects, vintage advertisements, and memorabilia of the family. Fabbrica shows the coffee production process with historical machinery and digital installations explaining each stage of processing. Piazza simulates an Italian square where visitors can sit, listen to stories, and be transported by the convivial atmosphere. Atelier is dedicated to design, advertising, and artistic collaborations. Universo is the final space, dedicated to the senses and memories.

How does the visit to the Lavazza Museum take place?

The visit is interactive thanks to a "digital cup" distributed at the entrance. Each guest can use it as a guide, bringing it close to informative totems to obtain explanations, videos, curiosities, and the possibility to collect symbolic moments during the journey.

What can you learn about the history of coffee by visiting the Lavazza Museum?

In the museum, you discover the ancient origins of coffee, its traditions in different cultures, and the Italian adventure from bean to cup. You learn how Lavazza has innovated the market by inventing famous blends and perfecting roasting and preparation techniques.

Is Lavazza famous only in Italy or also worldwide?

The museum shows how Lavazza has become an international brand, loved in over 90 countries. Through videos and objects, you understand the global reach of the company and the value of Italian coffee abroad.

What can you see in the historic factory of the Lavazza Museum?

In the Fabbrica section, each visitor can observe original machinery, ancient scales, historical containers, and graphs illustrating the fundamental steps to produce a Lavazza blend. Digital projections make the explanation clear even for foreign visitors.

What does the Piazza of the Lavazza Museum offer its guests?

The Piazza is an immersive space reminiscent of Italian squares where people meet to drink coffee. Here, you can listen to customer stories, see famous advertisements, and experience group activities that make you feel part of the Lavazza family.

Can you taste coffee inside the Lavazza Museum?

Yes, at the end of the journey, in the laboratory and gourmet café of the museum, you can participate in guided tastings, savor various Lavazza blends, learn extraction methods, and discover gastronomic pairings with typical sweets and biscuits.

What artistic collaborations are presented in the Lavazza Museum?

The Atelier shows how Lavazza has worked with great photographers, designers, and international artists. You can admire historical advertising campaigns, images by Oliviero Toscani, projects with Slow Food, and innovations in packaging.

Are there temporary exhibitions at the Lavazza Museum?

Yes, throughout the year, thematic exhibitions dedicated to art, photography, and sustainability are organized. These spaces stimulate dialogue between coffee and other creative disciplines.

How can you reach the Lavazza Museum in Turin?

The Lavazza Museum is reachable by tram, bus, and bicycle from the center of Turin. Near the entrance, there are parking spaces, making it convenient to arrive by car as well. The Aurora area offers other cultural points of interest and typical places to visit after the museum.

Is the Lavazza Museum suitable for families and children?

The visit is enjoyable for children as well, thanks to interactive activities, simple explanations, and workshops dedicated to creativity. It is an accessible museum suitable for all ages.

Is it possible to buy souvenirs at the Lavazza Museum?

At the exit, there is a shop with Lavazza-branded items, cups, coffee beans, home accessories, books, and gadgets. Ideal for those who want to take home a memento of their trip to Turin.

What values does Lavazza convey through its Museum?

The path highlights values such as sustainability, innovation, inclusivity, and the importance of conducting business with social responsibility in Italy and around the world. Videos and installations showcase environmental projects and awareness campaigns.

Does the Lavazza Museum organize guided tours?

Yes, guided tours in Italian and English can be booked, ideal for groups, families, and schools. The guides share anecdotes, curiosities, and enrich the interactive experience.

What are the hours and rates?

The museum is open from Wednesday to Sunday, from 10:00 AM to 6:00 PM (last entry at 5:30 PM). Full price for adults: €12. Over 65, under 26, holders of special agreements: €10. Groups of more than 15 people (by reservation): €10. Note: during holidays and weekends, reservations are highly recommended. Dogs are allowed in the museum only if carried or in their transport container.