Revival of Via Roma

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What are the “Botteghe Aperte”?
The “Botteghe Aperte” are an initiative that has brought life and color back to Via Roma, the commercial heart of Oria.
This project, promoted by the Ets “Pillai” association, aims to revitalize the historic center, creating an atmosphere of conviviality and participation.
During the inaugural evening, visitors were able to explore the new pop-up shops, listen to live music, and immerse themselves in a unique experience.

Who participated in the inauguration?
The evening saw many curious locals and visitors attracted by the idea of rediscovering the historic shopping street.
The president of the association, Maria Cristina Carbone, officially opened the event, accompanied by Mayor Cosimo Ferretti.
Both emphasized the importance of initiatives like this for the revival of local commerce and attracting tourists.

What are the new features in the shops?
Each shop on Via Roma has a story to tell.
They are not just commercial spaces but creative places where you can find artisan boutiques, fashion temporary shops, and small exhibitions of local artists.
The illuminated windows invite passersby to enter and discover the fresh ideas of those who believed in this project.

Why was Via Roma struggling?
In recent years, Via Roma had lost much of its vitality.
Many shops had closed, and the flow of customers had stopped.
However, thanks to the resilience of those who love this city and the “Botteghe Aperte” initiative, the commercial heartbeat of Oria is starting to be felt again.

What is the goal of the project?
The “Botteghe Aperte” project represents a challenge for the community.
It focuses on the energy of young people and creativity, showing that even medium-sized cities can offer engaging cultural and commercial experiences.
The goal is to keep the shutters up even on weekdays and throughout the summer of 2025, with events and workshops.

What do the shop owners say?
The testimonies of the owners of the new pop-up shops are very significant.
Some have opened creative ceramics workshops, while others have revived ancient local recipes.
Each shop represents an opportunity to discover hidden talents and experience authenticity in the historic center.

What is the experience for tourists?
For tourists, “Botteghe Aperte” offers a unique opportunity to immerse themselves in the daily life of Oria.
It’s not just about shopping, but meeting locals and discovering the local culture.
The atmosphere is that of a small festival, rich in colors and sounds.

What is the setting of the event?
The historic center of Oria, with its medieval glimpses and warm sunset lights, creates a magical atmosphere.
Even the historic butcher shop, which was the only active point on Via Roma, now has new neighbors, contributing to a small daily revolution.

What does “Botteghe Aperte” represent for Oria?
With “Botteghe Aperte”, Oria offers not just a shopping path but a journey through emotions, crafts, and stories of the city.
It’s an experience worth living, even if just for an evening.