Polignano: Luxury and Nature

Polignano a Mare, a gem of Puglia, is emerging as the new capital of luxury tourism. The region has seen a significant increase in tourist arrivals, surpassing 20 million in 2024, with an 8% rise compared to the previous year. This success is attributed to the quality of the tourist offerings and the growing interest from international visitors, which has increased by 22%. In this context, the opening of the Cala Ponte hotel represents a strong and clear signal of this change.

Cala Ponte hotel is the result of the redevelopment of an existing structure, designed with a keen eye on sustainability and respect for the Puglian landscape. Nestled among centuries-old olive trees and overlooking the Adriatic Sea, the hotel offers 58 elegant rooms, a wellness center, a swimming pool, and a restaurant serving Mediterranean cuisine. Every aspect of the project has been designed to utilize local materials and a sober style, in perfect harmony with the surrounding environment.

Cala Ponte is part of the international brand "A Tribute Portfolio Hotel by Marriott", which guarantees a high level of service combined with the authenticity of the Puglian territory. Every detail has been crafted to provide a relaxing experience immersed in nature, making the hotel an ideal starting point for exploring the surroundings. Guests can participate in boat trips, artisan workshops, excursions to charming villages, and tastings of local products.

Polignano a Mare is gaining increasing attention in the international tourism landscape. Its strategic location, breathtaking cliffs, and picturesque historic center make it one of the most photographed places in Italy. With the opening of Cala Ponte, the city aims to strengthen its identity as a sustainable luxury destination, attracting visitors seeking unique experiences.

The new hospitality model in Puglia focuses on environmental sustainability and the digitization of services. The intervention at Cala Ponte has reduced plastic use, promoted renewable energy, and enhanced local supply chains. Additionally, the design of the spaces has been curated by Puglian and Italian studios, avoiding decorative excesses and focusing on an elegant and natural style.

The growth of quality tourism represents a significant opportunity for Southern Italy. Polignano, in particular, can attract not only visitors but also talents and professionals seeking a higher quality of life compared to large cities. The cost of living in Puglia is significantly lower than in Milan, while still offering high-quality services, beauty, and tranquility.

The case of Cala Ponte is just one piece of a larger project. Puglia aspires to become a laboratory for tourism innovation, where hospitality, sustainability, and technology integrate seamlessly. To achieve this goal, it is essential to invest in modern infrastructure, efficient transportation, and training for local operators.

Polignano a Mare positions itself as an exclusive destination, capable of offering authentic experiences in a unique natural setting. Between sea, olive trees, and hospitality, the new Cala Ponte hotel symbolizes this transformation. For those seeking relaxation, quality, and beauty, Polignano is more than ever a must-visit destination.