Exploring the Historic Center of Biella
Strolling through the historic center of Biella offers a unique experience of history and beauty.

Why is it worth strolling through the historic center of Biella?
Strolling through the historic center of Biella is like traversing centuries of history. Every street, every square, every building tells a fragment of the past of this Piedmontese city, which has managed to preserve its authentic charm. The cobbled streets, elegant facades, and period palaces testify to a harmonious balance between ancient and modern. Biella is a compact and welcoming city, where everything is easily reachable on foot, and where time seems to flow more slowly, offering visitors the chance to enjoy the details, atmospheres, and daily life of the Biellesi.
What are the main streets of Biella Piano's historic center?
The heart of the lower city, known as Biella Piano, holds some of the most characteristic streets. Via Italia is the main street, elegant and lively, lined with shops, historic cafes, and 19th-century buildings. It is the perfect place for a relaxed stroll, for shopping, or for stopping for a coffee in the cafes that overlook the arcades. From Via Italia, small side streets branch off, revealing picturesque glimpses and quiet corners, such as Via Amendola and Via Gustavo di Valdengo, where ancient shops and hidden courtyards can be found.
What can be seen along Via Italia?
Along Via Italia, there are some of the most significant places in Biella. One of these is the Baptistery of San Giovanni Battista, a Romanesque symbol of the city, located next to the Cathedral. Not far away stands the Church of San Sebastiano, with its Renaissance cloister housing the Museum of the Biellese Territory. Walking north, one encounters noble palaces and period architecture that testify to the urban growth of the 19th century when Biella became an important industrial and bourgeois center. During the Christmas period, Via Italia lights up with lights and decorations, transforming into a fairy-tale path that attracts visitors from all over the region.
What are the most picturesque streets of Piazzo?
The Piazzo district, located in the upper part of the city, retains its medieval charm intact. It is easily reached by the panoramic funicular, an experience that alone is worth the visit. Once at the top, one finds themselves in a village where time seems to have stopped. Corso del Piazzo is the main street, lined with ancient palaces featuring arcades, loggias, and Renaissance decorations. From here, cobbled alleys branch off, such as Costa di Riva, Via Avogadro, and Via del Monte, where the stones and walls tell eight centuries of history. Walking along these streets, one encounters medieval access gates, the remains of ancient walls, and panoramic squares from which to admire Biella and the underlying plain.
What palaces overlook the streets of Piazzo?
Along the streets of Piazzo, some of the most important historical buildings in the city can be found. Palazzo Ferrero, Palazzo La Marmora, and Palazzo Gromo Losa overlook the main course and today host exhibitions, events, and cultural activities. Palazzo La Marmora is known for its frescoed halls and panoramic garden, while Palazzo Gromo Losa houses a refined Italian garden. Walking among these palaces, one breathes an aristocratic yet familiar atmosphere, filled with culture, art, and hospitality.
Which streets tell the industrial past of Biella?
Beyond the historic center, Biella preserves a unique heritage along the Cervo stream, where the streets and buildings related to the textile tradition can be found. In Via Serralunga and Via Corradino Sella, one can still admire the ancient wool factories, now converted into cultural and creative spaces. Here, the Cittadellarte - Pistoletto Foundation, which houses the works of Michelangelo Pistoletto, the Sella Foundation, with its precious photographic archive, and the Woolbridge Gallery at the former Lanificio Pria are located. These areas are perfect for those who love discovering how the industrial past intertwines with contemporary art.
Where to shop or take a break in the center of Biella?
The streets of the center are ideal for those who want to shop or simply enjoy some leisure time. In addition to the fashion and design shops on Via Italia, there are artisan shops selling high-quality wool and textile products, a tribute to the Biellese tradition. For a tasty break, historic pastry shops like Pasticceria Massera and Pasticceria Coppo offer typical sweets like Biellese canestrelli. During the weekend, bars and venues come alive with aperitifs and music, creating a convivial atmosphere.
What to do in the evening among the streets of Biella's center?
In the evening, the historic center of Biella lights up and becomes a pleasant place to stroll. Many restaurants offer Piedmontese cuisine, with dishes like polenta concia, mountain cheeses, and local wines. In summer, the streets of Piazzo host outdoor events, shows, and concerts, while in winter the center comes alive with markets and cultural events. The panoramic terraces of Piazzo are perfect for admiring the sunset and seeing Biella from above, with the lights reflecting on the mountains.
Where to sleep near the historic center's streets?
For those who want to stay in the heart of the city, there are boutique hotels and B&Bs located right among the historic streets. In Piazzo, some period residences offer rooms with views of the medieval rooftops and breakfasts with local products. Those preferring a more modern atmosphere can opt for hotels in the Piano, just a few steps from Via Italia, convenient for visiting both the city and its surroundings. Whatever the choice, sleeping in the center of Biella means experiencing its authentic Piedmontese soul up close.
What is the best way to discover the streets of Biella?
The best way is simply to walk, letting curiosity guide you. Every corner holds a surprise: a hidden courtyard, a historic shop, a panorama of the Alps. Biella is not a city to visit in a hurry, but to live slowly, step by step, among history, art, and beauty.