Discover the Wine Museum
Discover the Museum of Primitivo Wine in Manduria, a journey into Apulian tradition with tastings and winemaking history.

The Museum of Primitivo Wine Civilization in Manduria is a place where history and Apulian tradition intertwine in a unique sensory experience. Located within the Cantina Produttori di Manduria, the museum pays homage to the famous Primitivo wine, a symbol of a winemaking culture rooted in the territory.
Upon entering the museum, visitors are immersed in a historical atmosphere characterized by star vaults and ancient underground cisterns. Every corner tells a story, and every displayed object is a piece of a puzzle that composes the picture of Apulian winemaking tradition. The ancient tools and historic barrels testify to an art passed down through generations.
The visit is enriched by detailed explanations that highlight the deep connection between the Primitivo grape and the Manduria territory. The guide, experienced and passionate, accompanies visitors on a journey that goes beyond mere tasting, offering a total immersion in the farming culture.
Guided tastings are another highlight of the museum. Guests can savor Primitivo wine paired with local typical products, creating a complete gastronomic experience. It is advisable to book in advance to secure a spot, especially on weekends when attendance is higher.
The museum is open year-round, from Monday to Sunday, allowing tourists and enthusiasts to plan their visit at any time of the year. The opportunity to visit the museum on weekends makes it a great choice for a family outing or with friends.
Moreover, the museum is accessible to small groups and families, with staff prepared to meet the needs of every visitor. The welcoming environment and the team's passion make every visit a memorable experience.
Those wishing to take home a piece of Puglia can purchase wines directly from the Cantina Produttori di Manduria at the internal sales point. All wines are local products, representative of the quality and winemaking tradition of the area.
Manduria, located in the heart of Salento, is easily reachable by car. In addition to visiting the museum, it is advisable to explore the historic center and the surrounding countryside, famous for its vineyards. The beauty of the Apulian landscape, combined with the cultural richness of the museum, offers a complete experience.
The Museum of Primitivo Wine Civilization is a must-see for anyone visiting Manduria. Whether you are a wine enthusiast or simply curious, this museum offers a unique opportunity to learn about and appreciate one of Puglia's excellences. The combination of history, culture, and gastronomy makes every visit an unforgettable journey into the heart of Primitivo di Manduria.