Discover the Itria Valley from Naples to Martina Franca

What are the best ways to reach Martina Franca?

Martina Franca is about 300 kilometers from Naples. The most convenient way to get there is by car, with a journey that takes about four hours. The roads are smooth and offer breathtaking views of Southern Italy. Alternatively, you can opt for the train, traveling to Bari or Taranto and then continuing with the regional trains of the Ferrovie del Sud Est. If you love the freedom to stop along the way, renting a car is the best choice, allowing you to explore other nearby locations.

What makes Alberobello a unique place?

Alberobello is one of the most iconic destinations in Puglia, famous for its trulli, ancient stone houses with cone-shaped roofs. The historic center looks like it came out of a fairy tale, with the Rione Monti being the most well-known and photographed area. Here, you can visit trulli transformed into small shops, cafes, and museums. The atmosphere is magical, especially at sunset when the light reflects off the white stones, creating an enchanting landscape.

Why is Locorotondo considered one of the most beautiful villages in Italy?

Just a few minutes from Alberobello is Locorotondo, a village that enchants with its historic center, a maze of white alleys, flower-filled balconies, and picturesque arches. People come here not to visit famous museums or monuments, but to experience the beauty of simplicity. Every corner is well-kept, and every view is worth photographing. Locorotondo is also famous for its white wine, fresh and fragrant; stop by a wine shop for a glass with a view of the Itria Valley.

What to see in Martina Franca?

Martina Franca is the largest of the three towns, and its historic center is rich in baroque churches, noble palaces, and elegant squares. A must-see is the Cathedral of San Martino, as well as the narrow streets that weave between courtyards and palaces. The city has a noble yet relaxed atmosphere. Martina Franca is famous for the Festival della Valle d'Itria, a musical event dedicated to opera that takes place every summer in the Ducal Palace. Even off-season, the city is lively and interesting.

Why visit the Itria Valley?

If you are already traveling in Southern Italy, a stop in the Itria Valley is an opportunity to see a different face of the South. Here, you will not only find ancient history like in Pompeii or marine landscapes like on the Amalfi Coast. You will find green hills, dry stone walls, trulli scattered among the olive trees, and villages where time seems to stand still. It is a more intimate, calmer South, rich in traditions, flavors, and beauty. It is also a more authentic experience, away from the routes of mass tourism, ideal for those seeking something new yet deeply Italian.

What is the best way to explore the Itria Valley?

If you have two or three extra days, starting from Naples to discover Alberobello, Locorotondo, and Martina Franca is a choice that will allow you to see the South with new eyes. Each stop offers a unique experience, allowing you to immerse yourself in local culture and traditions. Don’t miss the chance to savor local dishes and interact with the locals, who will welcome you with warmth and hospitality.