Discover the FORMA museum of Caseificio Rosso in Pollone

What is FORMA, the corporate museum of Caseificio Rosso in Pollone?

FORMA is the corporate museum of Caseificio Rosso, a unique place that combines tradition, alpine culture, and innovation. It is located in Pollone, in the province of Biella, in the heart of Piedmont, and tells over 130 years of dairy history. The museum celebrates the deep bond between the Biella territory, the mountains, and the art of cheese production.

The name FORMA is not casual: it recalls the shape of cheese, but also the 'form' as a concept of creativity and cultural identity. Visiting FORMA means discovering a world of knowledge, gestures, and scents related to alpine pastures and rural life in Piedmont.

Where is the FORMA museum located and how can you reach it?

FORMA is located at Via Pier Giorgio Frassati 146 in Pollone (BI), within the headquarters of Caseificio Rosso, a historic company that has been producing excellent cheeses for generations. Pollone is easily reachable from Biella (just 10 minutes by car) and is about 1 hour from Turin.

Those traveling by car can park near the dairy, while those arriving by public transport can use train connections to Biella and then a local bus to Pollone.

What can you see inside the FORMA museum?

The exhibition path of FORMA guides visitors through the entire cheese supply chain, from the soil to the pastures, to the cheese-making techniques and the historical memory of the territory.

The permanent installation occupies more than 250 square meters, distributed on the upper floor of the company headquarters. During the visit, you will discover the secrets of milk transformation, aging techniques, and the deep bond between alpine life and the cheesemaker's craft.

Among the most curious attractions is a functioning butter factory, visible through a window, allowing visitors to observe the butter production process live.

What experiences does the FORMA museum offer to visitors?

FORMA is not just a museum, but a true laboratory of alpine culture. The goal is to provide a complete experience that combines flavors, landscapes, and tradition.

The visit paths include:

* Alpine pasture excursions, where you can see cows grazing and milk collection up close. * Guided tastings of cheeses from Caseificio Rosso, paired with local wines and honeys. * Interactive visits with multimedia tools that tell the story of alpine farming and mountain life. * Educational workshops for children and families, perfect for learning while playing.

What role does Caseificio Rosso play in the history of Biella?

Caseificio Rosso is one of the oldest realities in Biella, with over 130 years of activity. For generations, the Rosso family has been producing mountain cheeses using artisanal methods and respecting the nature of the territory.

The company has contributed to enhancing Piedmontese alpine farming, keeping local traditions alive. In its spaces, there are also aging cellars, the warehouse, offices, and the company store, where you can buy fresh typical products.

What does 'corporate museum' mean and why is FORMA special?

A corporate museum is a place where a company tells its story and its contribution to the community. FORMA represents a special case because it combines productive memory with a collaborative and cultural approach.

Here, visitors discover not only the products of Caseificio Rosso but also the economic and environmental roots of the Piedmontese mountains. It is a living museum that interacts with artists, schools, and local associations.

What to do in the surroundings of Pollone after visiting FORMA?

Pollone is located at the foot of the Biella Prealps, an area rich in nature and history. After visiting FORMA, it is worth exploring the surroundings:

* Parco della Burcina: a beautiful nature reserve with panoramic trails, ideal for walks among rhododendrons and centuries-old beeches. * Santuario di Oropa: one of the most important Marian sanctuaries in Italy, located a few kilometers away. It is a UNESCO World Heritage site and offers spectacular views of the mountains. * Historical center of Biella: with the Piazzo district, medieval porticos, and artisan shops.

Where to stay near FORMA and Caseificio Rosso?

In the area of Pollone and Biella, there are numerous welcoming accommodations, perfect for those who want to extend their stay.

Recommended options include:

* Agritourisms immersed in greenery, where you can taste local products and experience the tranquility of the Piedmontese countryside. * Family-run B&Bs, with panoramic rooms and genuine breakfasts. * Hotels in the center of Biella, ideal for those who want to visit museums, churches, and city restaurants.

What to do in the evening in Biella or Pollone?

In the evening, after a day among cheeses and nature, you can choose from various experiences:

* Dine in a local trattoria, tasting typical dishes such as polenta concia, alpine cheeses, tajarin with butter, and Biella cold cuts. * Stroll through the center of Biella, among local bars, wine shops, and small cultural events. * In summer, participate in musical or food and wine evenings organized in nearby villages or at the Santuario di Oropa, which often hosts concerts and festivals.

Why visit FORMA during a trip to Piedmont?

FORMA is a place where the history of cheese meets the beauty of the mountains. It is perfect for those who love discovering local traditions, authentic flavors, and alpine landscapes.

Visiting FORMA means entering the heart of Biella and getting to know a living part of Piedmontese alpine culture. It is an experience recommended for families, schools, hikers, and curious individuals who want to understand how a great cheese is made and how humans have learned to live in harmony with nature.