Discover Ostuni: The White City
Ostuni, the White City, enchants with its white houses and historic streets, offering a unique and authentic experience.

Why visit the historic center of Ostuni? The historic center of Ostuni, known as "The White City," is one of the most enchanting places in Puglia. Its lime-washed houses, narrow winding streets, hidden squares, and breathtaking views of the Adriatic Sea make it a unique destination. Strolling through the historic center of Ostuni feels like stepping back in time. The city still retains a medieval layout, with cobbled streets and stone arches. The white houses reflect the sunlight, creating a magical atmosphere, especially at sunset. An authentic experience? In the heart of the city, you can find the Cathedral of Santa Maria Assunta, in Gothic-Romanesque style, along with numerous churches and historic palaces. However, the true charm of Ostuni lies in the simplicity of its views: flower-filled balconies, stone staircases, ancient doors, and quiet corners where you can pause to breathe in the Mediterranean air. Every step reveals a surprise, whether it’s an artisan shop, a panoramic terrace, or a small restaurant serving typical Apulian dishes. When to visit? The historic center of Ostuni is open to visitors year-round, but the months with the highest tourist influx are July and August. During this period, the city comes alive with events, concerts, fairs, and folk festivals. The atmosphere is vibrant, the venues are full, and the streets are bustling with visitors. Spring and early autumn are also great times to visit: temperatures are milder, crowds are smaller, and you can enjoy the center more peacefully. Those seeking a more authentic and relaxed experience can choose May, September, or October. What type of tourism? Tourism in Ostuni is quite varied. In recent years, the city has attracted more and more foreign tourists, particularly from France, Germany, the UK, and the USA. They are drawn by the beauty of the landscape, the delicious food, and the opportunity to discover a less crowded Puglia compared to more famous destinations. Local and national tourism is still present but is more concentrated on summer weekends, especially from visitors coming from nearby cities like Brindisi, Lecce, and Bari. A destination for everyone? Regarding age, the historic center of Ostuni is visited by both young couples looking for a romantic and photogenic spot and visitors over 50, often interested in the history, art, and cuisine of the area. There are also many families, especially in summer, thanks to the proximity to the sea. Those seeking nightlife and aperitifs will find trendy venues and bars with panoramic terraces. Meanwhile, those who prefer silence can enjoy the beauty of the early morning or an evening stroll through the illuminated alleys. A tip? It’s best to wear comfortable shoes. The streets of the historic center are made of stone and have many ups and downs. In summer, it’s preferable to visit the center during the cooler hours, such as early morning or late afternoon. Visiting the historic center of Ostuni means experiencing an authentic and immersive journey. It’s a destination that captivates with its simplicity, scents, and light. Whether you are a young person seeking thrills or a mature traveler in search of beauty and culture, Ostuni will surprise you.